Product photography is a crucial part of any business's branding strategy. And something I'm obsessed with!
High-quality, visually appealing images can help to capture your audience's attention and create a positive first impression.
If you're planning a product brand shoot, there are a few things you can do to ensure the process runs smoothly and the results are everything you hoped for.
Step 1: Define your brand's style and aesthetic
Before you start planning your product shoot, know your brand's style and aesthetic. This will help guide the shoot's creative direction and ensure that the images are on-brand. Gather inspiration images and create a mood board to share with your photographer.
Step 2: Create a shot list
A shot list is a detailed plan that outlines the specific images you want to capture during the shoot. It can include everything from product shots to lifestyle images to detail shots. Work with your photographer to create a shot list that meets your business's needs.
Step 3: Select the right location
Choosing the right location for your product shoot is critical. Consider the look and feel you want to achieve and the types of products you'll be shooting. If you're shooting outdoors, think about the time of day and weather conditions.
Step 4: Prepare your products
Make sure your products are clean, polished, and in excellent condition before the shoot. Remove any tags, labels, or stickers that may be visible in the photos. Have any necessary props, such as packaging or accessories, ready to go.
Step 5: Hire a professional photographer
While it may be tempting to save money by taking the photos yourself, hiring a professional photographer is essential to achieving high-quality images. Look for a photographer with experience in product photography and a portfolio that aligns with your brand's style.
Step 6: Do you need a team
Depending on your business and products, you may need a team. Some shoots include teams for props, product assembly, a shoot production manager, make-up, stylist, security and more. Make sure you consider the team you'll need for a successful outcome.
Preparing for a product brand shoot takes time and effort, but it's well worth it for the results. By defining your brand's style and aesthetic, creating a shot list, selecting the right location, preparing your products, and hiring a professional photographer, you can ensure that your product photography stands out and aligns with your business's branding strategy. Remember, quality images can be a game-changer for your business, so invest the time and resources to get it right!
If you need help developing a photoshoot plan and creating a plan for implementation of your newly photographed assets, contact me today.