How to create a brand muse. Creating a brand muse is a fun and creative process. Here are some steps to help you create your own:
Before you can create a brand muse, you need to know what your brand stands for. Start by defining your brand's values. These are the principles that guide your business and influence your decision-making.
Think about your ideal customer. Who are they? What are their likes and dislikes? What motivates them? Understanding your ideal customer will help you create a brand muse that reflects them.
Give your muse a name, a backstory, and a personality that uses your brand's values and aligns to your ideal customer. Make this muse feel real to you. Then, you can imagine this person as you juggle different marketing needs and make decisions with them in mind.
Let their voice and personality shine through in everything you do. Infuse your muse in all your marketing mix. Ask yourself often, would your muse respond to this? Would your muse notice this?
A brand muse is a powerful tool for service-based businesses looking to create a memorable and unique brand. By creating a fictional character that speaks to your ideal customer, you can stay focused, consistent, and inspired!
Hubspot provides a wonderful to help you get started easily, check it out here.
If you need help creating and defining your muse, send me a message today.