BRANDING PROCESS

I rely on my signature branding process to design logos that translate your brand to your business and your target market.
Through my visual strategy process, we will outline your needs and get started with your logo design to kick off the process.

Our discovery will include compiling a visual cue board, via Pinterest, of the things you love as it relates to business- I'll provide you with specific categories for specific pins. I'll review the board to understand the look and feel you love. Don't worry, if you don't have a vision that is okay, I'll create this for you based on our discussion and industry research. This will become a guide as move forward to help guide art direction.

LOGO CONCEPTING

When it is time to start created logo designs, I provide 3 contrasting designs that will align with our detailed direction and strategy.

I always start in black and white to demonstrate to you that each logo concept will work in a functional way for any way you need to use it. Once a direction is determined we will revise & finalize before implementing colors.

logo concept delivery for client review

COLOR & APPLICATION

Moving into color and application, I'll create a color series and how it applies to your final logo direction and selection to create a final theme.

STYLE GUIDE

Once our process is completed, I want to be sure you have a guide to help you manage your new brand and keep it cohesive as you begin to implement it. I will create a brand style guide for you that will pull all these details into one PDF to reference and distribute as needed. Your colors, brand fonts, photography & pattern influences, and logo file guide key are all included!

IMPLEMENT

Once your logo is complete, I'd love to continue to partner and help implement your logo into a well branded collection of marketing collateral to grow your business and capture the eyes of your target market.


BRAND DEVELOPMENT $2250
Custom Design Signature Logo Process

Brand Clarity Quesitonaire

Mood Board Design

2 logo applications
 (Vertical, Horizontal, Icon, Round & will be decided up your specific business business needs)

Concept Presentation & Application

Logo Style Guide

Brand Font Pairing Suggestions

Brand Color Assignments


View more designs here.

I'll shine the light on your business and help others to see you.

RETAINER DESIGN

As you grow, you will find your design and marketing needs are demanding along with on-going.

I'm happy to serve as your strategic behind-the-scenes partner, helping first build your cohesive identity, logo and branding package and then working as your personal point of contact for ongoing marketing and graphic design needs.
More here.

I want to hear about your business,

would you like to have a virtual coffee chat?