Many brands took a long break in advertising during the depths of the pandemic. Now, Google is reporting that brands are putting money back into brand building to strengthen their relationships with consumers.
When spending picks back up, when people begin to gather it isn't the ideal time to start advertising.
Before spending upticks, before crowds slowly start to grow- that is the right time. You want to be in their minds and top of mind when we experience things increasing.
Marketers are pumping more money into brand building advertising as brands recover from the early effects of the pandemic, according to Google.
Ready to get your brand in front of your market? Let's find out how your are positioned, and how adaptable your brand currently is to find out what we need to shift in order for your brand to start building relationships and brand equity.