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Branding

Brand Feature // CrossFit Gym Rebrand

May 25, 2021

Diving straight into this entire brand refresh with you!

GOALS

Create a new impactful look

Build brand equity

Establish brand standards

CHALLENGES

Budget constraints

Licensing Requirements

This brand refresh included:

REBRAND

Full brand development process resulting in a comprehensive suite of logo and brand assets ready for implementation.

SPECIAL MARK

Celebrating the business’s 5 year anniversary with a special logo for use on branded merchandise and promotions

SCHEDULE CARD

The gym’s schedule card proved to be a struggle to manage with ever-changing schedules and staff. With the use of QR codes, the information can be easily updated by the business, and found by the user easily- without a reprint and additional lead time for each update.

WINDOW COVERS

A great location off of a main community road provided a great opportunity to maximize the window’s real estate with a branded

design implementation while also getting the perk of blocking out some blinding sun for guests with a perforated window cling.

Beautiful, useful and impactful.

CLIENT IMPLEMENTATION

With a large visual asset library ready for use, the business will take on implementing the visual identity them selves across their platforms including web, social, and their physical location.

Here is a look at the creative:

I'd love to work with you, too! amie@brightlybranded.com

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