Let's say your job was to market a single Target store in your town...
What color would you use?
I'm going to guess you thought red?
We have been so used to seeing red and that bullseye circle with Target that we automatically think it. But if you consider yourself as the business owner, would you feel so tired of seeing red all the time that you would want to use a different color next week?
This happens all the time in business. This is WHY style guides are so valuable. These are directions that include colors, fonts, icons, logos & copy tone at the least. A style guide holds your marketing accountable at the core.
SIGNS YOU NEED A BRAND STYLE GUIDE:
• You chose copy and images based on what you had time for yesterday for a project that was needed last week.
• If you lay 5 of your marketing items out together on screen or a table, they will likely look different.
• You lack consistency in what you send out.
• You feel bored with your marketing so you start changing things for your own satisfaction. Again, reminding you how important even a single color is to Target's brand and how I assume their marketing staff is fairly tired of it and loves it regardless.The point here is that every brand needs to be held accountable and a style guide makes that so much easier. You can send it to vendors that you use, you can send it to marketing partners and more.
If this would be most helpful in your business, just hit reply and we can discuss your current branding assets and pull them together.
DO YOU NEED A STYLE GUIDE FOR YOUR BRAND? WHY DOES IT MATTER?READ MORE →
I see the potential. I make others see it too. Let's talk