Personal branding is absolutely one of my faves. I really love pulling out the details that make you unique and using them to infuse your brand. Once a personal brand is complete and I can look at it and just feel the vibes of the person behind it- it is joy.
This brand did exactly that. To the point where I was in Target browsing and finding all kinds of things in there that had Miranda's name all over it. I started DM'ing her pictures which resulted in her grabbing some very "on brand" items for an upcoming photoshoot.
Is your brand unique like you?
Does it feel like you?
If you have a business that runs on a personal brand- you should.