How to create a social strategy when you feel like you have nothing interesting to share.

For simplicity, I'll use ice cream as an example.


(HUGE Halo Top fan myself, how about you?)
Let’s say you make ice cream and sell it and you wonder how you will ever create a tribe of lovers of your ice cream online. You might think how boring it must be to post a bowl of ice cream each day. (For you, and your followers!)

So let’s start with a few ice cream category ideas: 
Parties
Holiday themes 
Ingredients
 You- the people behind the ice cream
Food events 
...to name a few 

This may help you realize that breaking down what you do into categories can help you brainstorm content.
 We will dig a little deeper into one category. 

Parties
Birthday 
Summer ice cream social
BBQ
July 4 

I’ve just outlined 4 posts, for that 1 category! The benefit here is that you can now draft 1 post per week- per category. 

Repeat for your other categories, and you’ll be ahead of your content stresses in no time. 

Don’t forget to schedule time each month to do this and to keep yourself ahead. 

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