CREATING A BRAND PERSONA



What is a brand Persona?
This is the process of defining your dream customer and everything about them. Some businesses will even give these fictional characters a name and reference them often when making marketing decisions in order to help keep focus on the target.

Creating a Brand Persona is a great strategy for businesses to:

• Save money on Ad Spend
• Influence brand loyalty
• Keep businesses aligned to their brand's personality
• Avoid coming off as cold and impersonal
• Grow a brand culture & community
• Maintain growth in market

Your Brand Personality should root in your existing customer base. If you are trying to grow into a new market, your brand personality should align with them by defining them with the following:
• Interests
• Wants
• Needs
• Style
• Values
• Behaviors
• Aspirations
• Professional Environment
• Location
• Education
• Religion
Continue defining your Brand Persona with as many details as you can.
Do so with the intention to bring this person to life in your mind so that you can hold this vision as you move ahead in marketing. This will hold you and your team accountable for always speaking to your audience and help curb personal opinions or those opinions that wouldn't matter to your brand's target.


how to create a brand persona

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